Food, Culture, and Commerce Reimagined for the UAE

With a deep understanding of both the UK and Gulf hospitality markets, our consultancy specialises in helping great brands expand into the UAE. We act as trusted advisors and hands-on partners, guiding brands from initial conversations through to full commercial launch.

We combine operational know-how, strategic insight, and an unmatched local network to unlock opportunities in one of the world’s most exciting markets. Every project is tailored and every partnership built for long-term success.

“Phillip’s tour allowed us to quickly assess the opportunities and take action in a rapidly evolving market. In only three days, we went to over 20 meetings and generated multiple opportunities for us to explore. Would recommend his tour to anyone trying to establish a business in Dubai and the greater region. ”
— Matt Winn,  Partner & CDO @ Maple Hospitality Group
 

  • Strategic consulting for UK food and beverage brands looking to expand into the UAE. From market entry to long-term operations, we offer hands-on support and commercial expertise to help you succeed in one of the world’s most dynamic hospitality markets.

  • We help brands evaluate, prepare for, and enter the UAE market with confidence.

    This service includes:

    • In-depth market research and feasibility studies

    • Brand positioning and localisation strategy

    • Regulatory guidance, licensing, and compliance

    • Competitive benchmarking and commercial planning

    Our strategic advisory package lays the groundwork for a successful launch, tailored specifically to your concept, customer, and ambitions.

  • A tailored, on-the-ground experience designed for brands ready to take their next step into the UAE.

    We organise a comprehensive 4-day market tour, giving you direct access to the region’s most influential players. You'll meet with major developers, leading landlords, and commercial agents across Dubai and the wider UAE, allowing you to see first-hand where your brand would best fit. Our curated itinerary ensures you’re introduced to the right contacts for licensing, design, supply chain, and operational support.

    This service covers:

    • Private meetings with all major F&B and retail developers

    • Guided tours of flagship locations, food halls, and mixed-use destinations

    • Walk-throughs of available and upcoming units

    • Networking with key advisors, consultants, and operational partners

    • Cultural briefings and introductions to trusted local experts

    By the end of your visit, you’ll have a clear view of the market landscape, insight into the best-fit locations for your brand, and a direct line to the people who can make your UAE launch a reality.

  • A full-service partnership for brands scaling across the UAE and wider GCC.

    This service includes:

    • Ongoing support and deal management with developers and key players

    • Launch PR and marketing campaigns

    • Local franchise & investor introductions

    • Ongoing commercial and performance advisory

    • New site strategy and rollout planning

    Designed for operators looking to grow strategically with expert support at every stage.

 
 
 

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